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GRAPHIC DESIGN

NYT Event
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The New york times event branding 

For the 2017, 2018, and 2019 NYT NewFronts I was the director of design and branding for the entire show. This entailed creating a visual theme and executing this throughout the event, from interstitial videos to title cards, to sizzle reels for speakers. I had a similar role in the design of the 2017-2024 NYT Global Sales Summits.

Creative Direction - Jessica Sander

Animation - Jessica Sander

EVENT DESIGN

NYT Branding
NewFronts 2018 Branding
01:11
Play Video
NewFronts Branding 2019, The New York Times
00:49
Play Video
Global Assembly 2022 & 2023
01:27
Play Video
Combine + Conquer Logo Compilation
00:16
Play Video
NYT Flex Frames
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The New York Times Advertising Product Suite

Designed a new native advertising product suite for the New York Times, called Flex Frames. These ad products included video units, 360 units, slideshow units, quiz units, games units, and many more.

Product Design - Jessica Sander and Shannen Craft

Creative Director - Michael Villaseñor 

Product DESIGN

Nokia: Make Tech Human
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Nokia: Make Tech Human

Nokia launched a year-long program with Wired Magazine, including multiple advertorials, a hub of articles on wired.com, an event series, and other promotional materials. I was responsible for the overall look and feel of the program.

Branding design for the overall project - Jessica Sander

Design of individual pages - Florence Pak, Mark Majdanski

Print & Web DESIGN

Batman v Superman
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Batman v Superman

A takeover of the Wired Magazine covers by Lex Luthor to promote the film Batman v Superman: Dawn of Justice. This project included a Lex Luthor cover, a mock interview on the website, additional promotional design, and an event at CES. 

Design - Jessica Sander

Creative Director - Florence Pak

Print, Web, & Event DESIGN

Wired Magazine
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WIRED Magazine advertorials

A selection of advertorials designed for Wired Magazine. 

Design - Jessica Sander

Creative Director - Patrick Lavergne, Florence Pak

Print & Web DESIGN

Wired Store
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Wired Store

Design and execution of four pop-up Wired Stores, an in-person experience for Wired Magazine readers where the magazine came to life and they could interact with all the products and be entertained by advertiser experiences. This is a selection of images from one of those stores. 

Design and animation - Jessica Sander

Art Direction - Florence Pak, Mark Majdanski

EVENT DESIGN

Charlotte's Web
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Charlotte's Web

Champaign for Charlotte's Web Hemp Extract. The campaign included artwork commissioned from Shepard Fairey's Studio Number One that was turned into paste-up street art and guerrilla projections around the country. It also included a launch event, paid post on the New York Times, and banner ads.

Art Direction and Motion Design - Jessica Sander
Done in part with the teams at Fake Love and Studio Number One

Web & EVENT DESIGN

Taste of T
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Taste of T,
The New York Times T Magazine

Event design for the Taste of T, a culinary event for the New York Times T Magazine. Work included art directing a photoshoot, designing event collaerall and event promotion.

Art Direction and Design - Jessica Sander
Creative Direction - Christy Sabido

EVENT & Print DESIGN

Nickelodeon
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Footer

nickelodeon

Product and packaging design for Spongebob Squarepants.

Design - Jessica Sander

Creative Director - Peter McMahon

Packaging DESIGN

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