GRAPHIC DESIGN
The New york times event branding
For the 2017, 2018, and 2019 NYT NewFronts I was the director of design and branding for the entire show. This entailed creating a visual theme and executing this throughout the event, from interstitial videos to title cards, to sizzle reels for speakers. I had a similar role in the design of the 2017-2024 NYT Global Sales Summits.
Creative Direction - Jessica Sander
Animation - Jessica Sander
EVENT DESIGN
Product DESIGN
The New York Times Advertising Product Suite
Designed a new native advertising product suite for the New York Times, called Flex Frames. These ad products included video units, 360 units, slideshow units, quiz units, games units, and many more.
Product Design - Jessica Sander and Shannen Craft
Creative Director - Michael Villaseñor
Web DESIGN
Meta Connect 2025
Website
Designed the event websites for Meta Connect 2025 and LlamaCon 2025. Started with UX research to inform user flow and design, then created motion assets and applied brand design elements while finding innovative ways to work within the Meta design system.
Art Directer and Front End Designer - Jessica Sander
Front End Design - Nikita Patwari
Creative Director - Ray Chang
Print & Web DESIGN
Nokia: Make Tech Human
Nokia launched a year-long program with Wired Magazine, including multiple advertorials, a hub of articles on wired.com, an event series, and other promotional materials. I was responsible for the overall look and feel of the program.
Branding design for the overall project - Jessica Sander
Design of individual pages - Florence Pak, Mark Majdanski
Batman v Superman
Print, Web, & Event DESIGN
A takeover of the Wired Magazine covers by Lex Luthor to promote the film Batman v Superman: Dawn of Justice. This project included a Lex Luthor cover, a mock interview on the website, additional promotional design, and an event at CES.
Design - Jessica Sander
Creative Director - Florence Pak
Print & Web DESIGN
WIRED Magazine advertorials
A selection of advertorials designed for Wired Magazine.
Design - Jessica Sander
Creative Director - Patrick Lavergne, Florence Pak
EVENT DESIGN
Wired Store
Design and execution of four pop-up Wired Stores, an in-person experience for Wired Magazine readers where the magazine came to life and they could interact with all the products and be entertained by advertiser experiences. This is a selection of images from one of those stores.
Design and animation - Jessica Sander
Art Direction - Florence Pak, Mark Majdanski
Web & EVENT DESIGN
Charlotte's Web
Champaign for Charlotte's Web Hemp Extract. The campaign included artwork commissioned from Shepard Fairey's Studio Number One that was turned into paste-up street art and guerrilla projections around the country. It also included a launch event, paid post on the New York Times, and banner ads.
Art Direction and Motion Design - Jessica Sander
Done in part with the teams at Fake Love and Studio Number One
EVENT & Print DESIGN
Taste of T,
The New York Times T Magazine
Event design for the Taste of T, a culinary event for the New York Times T Magazine. Work included art directing a photoshoot, designing event collaerall and event promotion.
Art Direction and Design - Jessica Sander
Creative Direction - Christy Sabido
Packaging DESIGN
nickelodeon
Product and packaging design for Spongebob Squarepants.
Design - Jessica Sander
Creative Director - Peter McMahon
